Approaching your fans for support and building an authentic community for collaboration.
Last week we wrote about the value of advocates versus that of fans and how important it is to cultivate them. 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising, so why isn’t authentic fan driven promotion more a part of your artist career?
Taking an artist-led approach to promotion and being able to effectively sustain an engaged audience is a day one requisite for sustainable success. Over 99% of audio streaming is of the top 10% most-streamed tracks, meaning less than 1% of streams account for all other music. That’s why advocates are so important. They deliver 80% of a brand’s total revenue and can supercharge word-of-mouth growth. That power is what a Banders campaign harnesses with our platform, which creates a perfect space for fan-artist collaboration.
Through the various campaigns we have run, we often hear similar worries arise from the artists we support. One in particular is how to ask a fan community for help. If you read last weeks mail out, you will remember that the key is creating an authentic dialogue and finding a common core value with your fans. This is another advantage of using Banders, we can help you create the community context you need to identify your advocates.
So, how do I ask them for support?
Well, there is no general way to approach asking your fans for help. Once you’ve taken the first step of creating a sense of community between you and your fans, we step in by activating your advocates in a genuine way both to you and your project. It is much more effective to approach fans and promotion alike with authenticity rather than using standardised PR. We mobilise real advocates who care about you as an artist and a person.
Follow this link to signup for more insight on how to establish sustainable success: bit.ly/BandersCommunity