Too Many T’s

Too Many T’s wanted to sell tickets for their November tour. To push ticket sales cost-effectively, we wanted to activate real people who already love them as fans in order to supercharge word-of-mouth pull. We set out to crowdsource reviews from Too Many T’s fans



Naives aimed to increase and build a stronger fan community identity on the back of their appearance on the Apprentice UK. We would help them do so by inviting Apprentice UK viewers to have a go at producing alternative brand content and a remix of