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Trudy and the Romance

Trudy and the Romance (TATR) wanted to sell tickets in Germany and Netherlands for their upcoming tour shows. To do this cost-effectively, we wanted to activate real people who already love them as fans in order to supercharge word-of-mouth pull.

The Success

 

Increased fan engagement on all of the artist’s socials, demonstrating that their social followers was intrigued by this!

2522 campaign page visitors showed us that 45% of their social following was eager to participate, proving there to be a strong base to develop advocates!

Cultivated and activated 3 local advocates that generated quality content worth £1000+!

The journey

Everything starts with the relationship between the artist and the fan and at Banders, we have invented a new way to capitalise off of this symbiotic relationship through crowdsourced PR campaigns! This new tool enables artists to achieve sustainable success by creating valuable, advocacy ready fans that drive word-of-mouth pull.

Based on our interactive PR timeline tool, artists call out to their fans for specified content where fans can then submit their creations for a reward. TATR focused on driving ticket sales so the group invited local fans to create show posters offering free tickets in exchange. Once the submitted posters were approved by TATR, the advocate is displayed as an official collaborator and can collect their reward. The content was then paired with TATR’s ticket link every time it was shared. By inviting fans to be a part of the project, TATR cultivated advocates who in the long term deliver 80% of total revenue, on top of receiving quality content that helped drive ticket sales. These advocates became the driving force that supercharged word-of-mouth pull, a very important fact since 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising.

Expensive PR fails as the machine of the industry doesn’t care and when there aren’t any real relationships, to ensure that the artists objectives are achieved. Our crowdsourced PR tool activates real fans who already love the artist, creating advocates who can help develop and evolve artists through their passion.

Follow this link to signup for more insight on how to establish sustainable success: bit.ly/BandersCommunity

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